The Day After Tomorrow

In most cases, some form of preparation is necessary to succeeded when it comes to any sort of effort or venture. That is why it is important to consider taking a look at the expertise needed to successfully negotiate your desired outcome. Although realistically opportunities very vastly, it is unlikely a subject matter expert does not stand a better chance of succeeding than one without expertise. Connections play a great factor in a scenario, just the same. An article at CNN.com shows us that conglomerate success is a rare occurrence without subject matter expert training.

            Today, in most cases a college degree seems to be the standard in most prerequisite expectations. These expectations have become standards, due to their results in productivity. Although this productivity has become extremely favored by employers, to the employee it has become known as an opportunity expense. It is important to look at your debt versus your opportunity expense to discern the difference between the most logical choices. It is also important to check the outcome of particular career choice as well as your chances of success at it. It is common knowledge that the overall financial benefits of an employee was a college degree or two, stands to gain a larger profit in the and through their annual income. Other jobs dealing with extreme product values also produce extreme revenues to employees of the duration of the required education is not as long in duration.

            Being a college graduate tells a future lawyer that a candidate can complete intricate task interaction and has a detailed understanding of a variety of tasks. Although not every occupation is lenient on the various degrees deemed expectable as eligible for employment opportunities, not every employer requires an exact description of their candidate’s prerequisites. Now having the confidence of a college graduate is a motivating feeling. What do you think?

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Tech Support

Preparation is key when it comes to the development of a business plan. Beyond professional development assistance, it is important to ensure all aspects of your business plan are well conceived and all angles are covered. Nondisclosure agreements, waivers, intellectual property concerns are other factors to consider, but in the end a proprietor must still have financial competency to get his or her business off the ground. With that comes a number of factors, a proprietor must think about as well. It is important to note that revenues generated through sales and so on are not just up for the taking. Shareholders, stakeholders, and lenders take presidents over a company's chance of future growth. It is common business practice to ensure that these establishments and personnel receive a return that satisfies the confidence instilled into your company through financial support.
Luckily, there are a number of establishments that will also assist with the financial support of small businesses or new establishments that may not have an equal opportunity to acquire the necessary funds to begin their venture. At eda.gov we find that it is there mission to assist with the development and promotion of innovation and competitiveness that increases growth and the success of the economy worldwide. Establishments like these are healthy for economy because they increase the overall job opportunities, which in turn creates growth throughout the country. At opportunityfinance.net we also find multiple opportunities to attain financial support. This is done by choosing a community developed financial institution. This institution will support disadvantaged entrepreneurs with low income. The OFN has been supporting ventures since 2009. This is a good thing for establishments hoping that the OFN have yet to run out of money for them. Their mission is to continue this venture until 2025.It is my intent to investigate further opportunities that will allow our establishment to attain the same chance to grow. What do you think?

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Perfection

We have already found out that not haven’t a plan means planning to fail. This is especially the case when it comes to business plan development. In the world of business, planning to succeed means considering a number of factors and professionals throughout your industry. Factors may include a wide range of components that make up your businesses operation. Examples of these factors are financial, competition, market share, etc. Business Plan Consultants are a form of industry professional dedicated to strengthening the development of a solid business that can survive as a functioning unit. In turn, the professional industry personnel are there to guide you in manipulating your businesses determining factor.

Last entry indicated that a few of these consultants and their views mentioned at bpexpertviews.blogspot.com were concurrent and selected as the most logical, based on our company’s workflow, corporate culture, and values. “Implement now, perfect as you go” (Blakeman, 2011). This concept and quote is by Chuck Blakeman, suggesting that you not solidify your business plan. The other concept that suggests, “If you can't summarize your business model in 10 slides, you don't know what the hell you are doing” (Gieger, n.d.).  Keeping it simple is important, especially when it comes to explaining your business plan to a potential investor form a different industry.

Both concepts allow for minimal complexity and at the same time allow for a concise understanding of the businesses objectives. These objectives remain subject to change, as a fluent business plan would suggest. Manageability is a top priority when it comes to people and logistics. It would defiantly be wise to consider incorporating these methods into the executive summary portion of your business plan. This will help ensure that your business plan stays current. This will also help save time. With that is important to keep a broad perspective as well as an intricate to design. What do you think?

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Inception

           Whenever you do something, you need to have a plan. In most cases this is true, but when it comes to business, not having a plan can mean not having a business. We all know that businesses are designed to make money. Even if businesses do not see a gigantic return on startup, most proprietors are content with seeing a steady return that can grow to be substantial in their businesses lifecycle. Making money in an instant is one thing, but with the ever-changing world of sales, it is important to know that a business must be able to withstand typical challenges. These challenges can vary from having a unique product, to litigation, to industry health, to financial, etc. For these reasons and many more, it is imperative to consider these potential opportunities and threats in the planning stages of a business.

            Luckily, throughout the business world there are a variety of professional consultants who have made a career out of writing and reviewing business plans. Information and thoughts of a few of these professional can be found at bpexpertviews.blogspot.com. There, views on business plan development are the topic of discussion and of the many professionals there, two had views that I either agree with or have idea I plan to incorporate into my business plans. “Implement now, perfect as you go” (Blakeman, 2011). This saying is by Chuck Blakeman and summarizes his short entry on business plan development. “If you can't summarize your business model in 10 slides, you don't know what the hell you are doing” (Gieger, n.d.). This saying is the second of the two I feel represents my view on business plan development. Both views are simple and make sense.

            Although it is likely that a major corporation will have extremely intricate details that concoct their business plan, overall it is wise to be concise when presenting this material in a timely fashion to recipients who lack the industrial jargon to remain enthusiastic about her business plan. What do you think? 

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RSS Market Tech

RSS Market Tech

Right now, it seems to be harder than ever to find new means to communicate with your frequent customers. This is also a problem with new customers, but customer retention is a level of market penetration that reveals contact with your intended market. Fostering this relationship with customers in this career field is imperative. Furthermore, we find the use of technology changes the way we consume entertainment. These advancements in technology have also come with a highly valued form of escapism. Portability and technical convenience have made smart phones and mobile devices today's targeted choice of broadcast for brand awareness and customer retention. Among available systems at our disposal designed to facilitate our consumption of important information is a PLN. Although everyone does not have a personal learning network designed for business alone, it is typical for anyone using a mobile device to have some single point overall mobile media consumption. The typical business with these technical capabilities will have a market that they have considered to have an online presence. If a percentage of this market share as an online presence, in most cases, it would be assumed that this persona matches one that has a sense of reality. Throughout a 24-hour day it is expected that personnel involved in the entertainment industry seeking any production services would be interested in maintaining some type of reoccurring acknowledgment of up-to-date information useful to the advancement of the consumer’s interests.

            This reality mentioned for each individual customer in a market is defined for themselves. For this reason, RSS feeds can have a great affect on the perception of the importance of a particular feed. The consumer chooses most content funneled by these systems, which is the most important factor in retaining consistent awareness along this line of trusted information. This trusted information is communicated to clients through a more realistic format, broadcasted separately from the channels of much desired escapism, on the same device. Beyond the news, customers will use this feed to except trusted updated information about this they partake in on a consistent basis. Becoming part of this genuine channel changes the meaning and nature of the message’s intended role in a clients reality. Along with the concept of branding, which indeed is a constant in the marketing world, meaning more to a customer is an important niche effort. In support of this same effort, staying connected digitally to choice customers is an imperative struggle in the same direction. Today online you can find services available that can help maximize your effort to communicate along these sincere channels of communication to expecting clients. An example of this is at Godatafeed.com. In addition to this marketing technique we note that it is just as important to interface with choice customers face to face. Although live video stream feeds are not as common as data feeds, its’ getting easier to have these live feeds received in a modular fashion similar to BlizzTV (Farshad, 2011).

            These two technological advancements allow focused material to feed directly to choice clients devoted to an RSS style product awareness reception. The nature of the products proposed on a consistent basis through these feeds will allow relevant developments for opportunities to be reveal, rather than ads. It is my intent to use these methods to communicate to my clients. Rather than just to sale them something this channel will be focused on development of an artist career. What would you suggest? 

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Stretching Digital Dollars

Using Marketing Techniques to

Stretch digital dollars

Often times we find ourselves as proprietors looking for the best way to market our product digitally as the world of technology changes. These changes allow us to advance in the social media world of marketing. Another advancement made available to the world of marketing is (SEO) search engine optimization. This valuable function allows businesses to maximize their brand awareness online through search engines such as Google, Bing, Yahoo, etc. There are different methods and tips to optimize search results that potential customers may find when searching the web for specific products.

SEO marketing techniques consist of a number of marketing strategies, searched words, and website popularity analytics. The combination of this research allows marketers to concoct the most efficient method of brand awareness through search engines.  At Businessinsdier.com we find that sites such as these provide SEO techniques and such to a wide demographic. This business magazine giant has been around since about 2007, providing tips to a decent portion of the entrepreneurial market. In addition there are other sites that provide direct support in the matter of SEO. Swishdigitalmarketingagency.com not only provides its users with support, but also consultation that will allow its local visitors here in Orlando, a direct link to options that can potentially optimize their business here at home.

           

In the diagram above from bpwebdesign.com, we see one of the many different models of marketing techniques using search engines. (PPC) pay-per-click is an online option available that allows companies using digital means to promote their product a way to only pay for search engine advertisements as potential customers visit them. Charts like these are used to show companies needing marketing the priority of events and maintenance needed to conduct a successful marketing campaign for a website or an online product. These styles of marketing have become a primary method for companies without loss to spend in the marketing department.  This method in particular is one that I would use in my marketing strategy regardless of whether or not I have the funds to market my products any other way.  This will serve not only as marketing strategy, but one that can be used as a last resort in the event business resource reach an all-time low. What do you think?

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Digital Digit 0’s Part 00000010

Digital Digit 0’s Part 01000000

Ok, so we know from last entry that there are several different means to get your beats out there… right? So now that we have taken the time to discuss the need the methods, we now look at exactly what they are and how each one could be the most beneficial to us given our current state of the digital arts, and more likely methods of approach.  We mentioned last entry that the main methods of income for a producer, stand up to the test of time.  These methods are: by hand sales, paid marketing, beat brokering, placements, and publishing. This is the main idea in general, so it would seem. 

As a proprietor in a digital age, the best options available to me at the click of a mouse include options like one at iStandardproducer.com that offer placements for beats. Sites like these guarantee some sort of avenue producers can use to connect with artists or get television placements (synchronization licensing royalties) etc. Beatplacements.com is another site with similar services that offer brokering, publishing, and placements through developed relationships with the pros. These websites stress the artist’s need for production services. They limit submission to control the amount of non-favorable works reviewed to save time and resources. It is important to be careful with dealing with sites like these when there is no certainty of an official business presence. Given the nature of the site's intent, it would be unlikely to notice a trademark of the Better Business Bureau, however it is still wise to check a website’s credibility.  To maximize profit is always best to self publish your beats.  This will help you cut costs that will cause you to have to inflate to meet the cost of your marketing demands marketing demands.  You do not necessarily need to sell them by hand, but through the many forms of online digital distribution mentioned. You should also consider any marketing strategy that creates strong brand awareness. What do you think?

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Digital Digit 0’s Part 00000001

Digital Digit 0's Part 10000000

The world is a large place, but to most of us trying to master our careers, the world has always seemed to get smaller. The longer you do a profession the harder it is to get out of it. Throughout your journey, you will find your self in a sea of familiar associates seeking to become the most talked about, elite member of an industries top organization. Although, we have yet to reach this status we never feel like we’re far because we know the big game and the big names, right? In some cases that may be so, but in this instance we find that there is no official title for the programmer in the audio world. Although some would call the programmer a beat producer, some would other wise say that a producer is a producer, just like any other would rightfully proclaim to be.  After all the priority is to get those digital zeros after a few ones right?

            With this being the goal of all things in a career path, we must look at all the avenues of a particular jobs financial outlook. In this case it was mention earlier that the audio world would suggest that the programmer is also known as a beat maker. The value of media production is at an all time low. Not only have the latest changes in technology had us reevaluate the value of production but also the money spent on keeping it in circulation for retail. To this end, we find a shortage of work for any non-founding member and a lack of hiring and spending due to the economy.

With these stipulations revealed, we have come to find that for audio engineers seeking to gain a profit from their endless supply of weapons created in the lab of their production armory, there has to be changes to what is considered the most lucrative approach to marketing and promoting instrumental works. Seeing as how the game plan of the survivors of a falling economy is to downsize, anyone capable of matching mainstream quality control of a product can compete with other digital compositions. As labels have decided to downsize just as most companies have, single units of immune proprietors will remain. From the ashes, they will rise to the top of the commercial quality mountain.  

            Now, with this in mind, we now look at the most realistic options commonly available in this instance of our current state of technology. To the general public stands a list of typical options that are used to get best possible income from selling digital production. These methods are by hand sales, paid marketing, beat brokering, placements, and publishing. Although there may be other methods to build brand awareness, they are not as popular amongst the typical engineers of today.  A story posted at HipHopdx.com has Drumma Boy talking about his methods of publishing and how it varies based your skill level and the distance from your intended market (Paine, 2008).  

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Let’s make a deal!

Let’s make a deal!

It is important whenever building a strong business plan that you seek the knowledge of an industry professional with the experience pertinent to your path to success. Research plays a major role in this as well. In this case we look at the legal aspects of the business plan. Legal protection is a primary concern for any business that plans to survive the sharks.

After having a chance to speak with a few industry professionals in the legal side of the entertainment industry, I felt a little more confident in my ability to determine the necessary legal restraints and processes required to pursue and maintain a healthy business. Once I had a chance to make contact with legal counsel members Aristdef Diaz and Lashsan Thomas, I asked them a number of short questions to get the ball rolling in the right direction.

I began by asking them a series of questions about their career. I asked each of them their title and years of experience. Together they held about 18 years. Lashsan seemed to have only about three years of experience. The next topic of discussion was contracts. After establishing the lines of communication both councilmembers had quickly explained to me that there are no magical answers to contracts. Each one could be different upon their review. They both explained that there was no main law to abide by, just typical guidelines like we learned in Advanced Entertainment Law.  She also specified to me that “beat contracts” are known as production contracts. Once I asked each one about the stipulations concerning Beat Kompete, she turned up with few responses.  Lashsan mentioned that I would need the proper information to maintain user-generated data. Contracts would be a must, also to include composition contract agreements, sampling contracts, and PRO protection. The site itself will need a venue agreement for online services.

I thanked both of them for their time. From that point, I felt I had a better understanding of the typical stipulations involved with my future plans. So…For a beat battle site, what other issues do you think will up rise?

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Outrageous Dues!

Outrageous Dues!

Often we find that in today’s society legal issues can come up pretty fast when it comes to intellectual property. Laws and legal proceedings have been put in place over the years to create a system that supposedly allows for fair consumption and regulation of media. A few of these measures include the SPOA and the DMCA. Acts such as these have caused a chain reaction throughout the industry. Although they were designed to be helpful to copyright owners and publishing companies, these major changes have altered the course of history. They do so by changing what today would seem to be a typical means of online performances and creative recordings into a targeted center to collect outrageous dues!

The first example is a case between YouTube and SPPF. This French music label collecting society sued YouTube for about $13.9 million. The case mentions that YouTube is to take responsibility for the copyrighted material that was infringed upon on the actual site. There also happens to be a similar case online involving YouTube and a German collecting society as well.

LimeWire is another example of how quickly things can get out of hand when it comes to recouping fees. There is a $150,000 dollar fine per song that is to be paid by those who are not in compliance with the current legal legislation concerning media arts. According to the RIAA, Supposedly, LimeWire owes them a whopping $72 trillion dollars in infringement damages. The amount they demanded is unreasonable without a doubt. I know this is another example of issues I will face. Found within an additional article at Businessinsider.com we find that they ask for more than the actual wealth of the world!

The last example comes from a case at news.findlaw.com. It involves Webcaster Alliance Inc. They are the plaintiff in a case involving the unlawful restraint of trade in the market. They are being sued by the RIAA, Universal Music Group, Warner Music Group, Bertelsmann Music Group, Sony Music Entertainment, Capitol-EMI music, etc. apparently they neglected to meet legislative requirements to allow webcasting. The lack of compulsory licenses has also caused them to be target due to streaming of copyrighted materials. This is a problem I too could face based on the nature of my future business plans involving mass libraries of audio.

My goal is to take provisions and precautionary measures to ensure that I do not run into any issues throughout the duration of my business ventures. All three of these cases are examples of what I expect to face with my current site was well. Other site owners could also challenge digital images in the event that the site wasn’t protected. It is my intent to maintain a stream of the most updated legal info in my PLN! What would you do?

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SXSW Seminar

SXSW

Today after class, we headed down to the SXSW seminar. It was interesting to find out some information about the company and to hear about possible job opportunities, etc. It was a broad overview but from what I understood, the representatives were conveying the need for new staff to contribute to the organization without reserve. Here is just a quick photo of me getting the information at Full Sail University!

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System Administrator, Huh?

System Administrator, Huh? 

            In today’s world of digital interfacing, we start to notice extreme changes in the way people consume mainstream media. Not only by using the standard devices in today's entertainment market, but by use of other means such as the iPhone, etc. Considering factors such as the growing need for bandwidths and network speed, we also consider things like value, priority and convenience. All of these things are functions of a prominent industry professional who’s part of a healthy team.

            Managing artists in today's market doesn’t necessarily promise a large return on investment in comparison to before, since the decline in music sales in 1999. Now that everyone seems to be a star these days, we are less limited to the easily available sounds of the seeming proprietary image of today’s artists. Communications technology has shorten the time and distance between effective interfacing between people seeking vocal or visual interaction. Because time is money, automation is become the primary need for lots of businesses worldwide.

“The bottom line?” Based on the nature of this series of blogs, I find that it is important to consider the vast difference in workload given the right concoction of automated features converted and bottlenecked into an interface. This is of course the difference between managing people face-to-face versus managing an of-site system. With that same concept in mind, we take note of other examples such as the one at www.lbddistribution.com. Websites like this one allow people to manage artists off-site. This is a disadvantage due to the lack of physical contact you will make with your manager. On the other hand, the benefits greatly outweigh the downside in my perspective. Having off-site management allows the manager to use their tools at hand without carrying them constantly. This will allow them to maximize on niche market style management, verses one or two high grossing artists. This gives them access to better tools than just one's available by portable means. Although the site is newly founded, they bring at least 10 years of experience to independent artists.

            This concept is one I will definitely consider adding to my current website! Universal digital access to services I can provide professionally through virtual teleconferencing will be an additional service I will provide. It is important to also consider weather the new system has all parties involved receive a separate interfacing platform. This goes for the artists, the target contact, myself, etc. What type of ideas would you suggest to make a better online management system for today’s industry?

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Let's Make A Deal!

Let’s Make a Deal!

In the event that you should ever have to negotiate with an opposing party for any reason, it is important to remember that there are guidelines that are typically followed. These guidelines vary from time to time, but are mostly comprised of a unique system. This system is designed to facilitate the negotiation process between two or more parties so that both parties can achieve the maximum amount of the benefit as possible. It’s not likely that both parties will always get everything that they want, but at least in most cases they can try to be as fair as possible. Often times we assume that it would be easy to simply write down what we need and maybe expect to sacrifice a little of our autonomy from some form of responsibility or obligation of some sort. In some cases this may be true, but in most negotiations some form of objective criteria is used.

After taking a trip down to Miami, FL to a few of the local recording studios, I had a chance to speak to a few of the industry professionals that work and are affiliated with entertainment groups such as Atlantic Records, Island Def Jam, and Sony BMG. I figure I would interview these individuals to become more familiar with the business environment. One of these pioneers I had visited had his own studio called Area 52 Recording Studios. We talked about the local business environment. We also discussed the market value of production and things of that matter. The studio manager encouraged me to increase the price of my instrumentals. He also mentioned that he could write up a contract to sell my production for twice the price and keep half the take. That’s a great deal… right?

He had also talked about other things, which may include what to some is known as a BATNA. This is used to decide the result of not negotiating some form a deal. In this case it would be the rates needed to complete an audio project. Competing with low prices for recording audio can be a competitive process. The studio manger explained that in most cases people who want the cheapest price for beats but the highest return on tracks. Reminding artists that good productions will enhance their career is a method used to change the playing field and get clients to negotiate with producers. This concept is especially reinforced when clients become unwilling to pay more for complex production.

Understanding status in today’s world of negotiation is also another important factor in getting clients to negotiate. Although I had a chance to speak with several individuals, this studio manager himself had other things he was involved in through the local scene, within a chain of other studios. I thought it to be nice that he had given me an opportunity to use the equipment that he had given the fact he didn’t know me very well. I found it to be nice based on his list of clients he said he was currently working with. He produces Hop-Hop for Kobe Bryant’s artist too. I myself understand that the financial risk involved with an artist being back by a person such as Bryant has lots of money involved. It is understood that a person in charge of the production for that artist must have a great reputation. Based of my assumption of Kobe’s expert knowledge of audio engineers, I do feel he my have when to a more proven studio to increase the chances of the artist success. What do you think?

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Recession Proof, Mang!

Recession Proof, Mang!

Typically we wouldn’t expect rappers who claim to have millions to face the same recession we as citizens of the United States claim to be facing. Now of course if we take a closer look, anyone with financial intelligence can see that the rappers are selling the dream that you're destined to chase. Today you can find rappers changing their swag to match a more believable perspective. As record sales decline, it’s becoming more apparent to the general population that musicians and artists are not making even half the amount they used to. Today artists claiming to still have the big bling are those who are proclaiming to be “recession proof, mang!”

          

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Not Enough Minerals, Scotty!

Not Enough Minerals, Scotty!

Hip-Hop producer Scott Storch is well known amongst the producers of today. Scott Storch “Scotty” as made a living making instrumentals for artists such as Lil' Wayne, and pop artists such as Britney Spears, Christina Aguilera, and Chris Brown. In a short article at www.tmz.com, Storch is put on blast for owing about $60,000 to creditors. Apparently his net worth was reportedly around $70 million. This is a classic case of financial mismanagement. Unfortunately for “Scotty”, there are not enough minerals!

           

            Obviously Storch doesn't have $70 million in his back pocket. He has been having some issues and in a short article at www.mtv.com it explains how he went broke!  If I could manage to get at least $5 million, I think I'll be set for life. It's clearly possible for businesses to lose lots of money and practically glad business overnight. I don't think that one person in control over that much money specifically would be negligent enough to not manage it properly or have attracted the proper personnel to my handle budgeting and financing. Even if I had $1 million and I lived off of it, only spending about $30,000 a year, they still lived off of it for about 35 years. Coming up on 30 in a few years, considering my nationality, I don't think that I would need much more money after that.

            Based on the research I plan to complete this year, I will have the confidence necessary to move forward with my plans to make such income. Although the annual income of all the businesses combined will be more than enough, I'm sure once they are all operating at optimal capacity, employee wages and operating costs will not allow me to take home the full $1 million annual return. Not even considering that with my IT background I could bring in $70K-$146K, the average audio engineer brings in only about $22K-$70K a year. These 2 professions are not business ventures whatsoever. I'll use the money from working these positions, whether in whole or in part, to fund my future business ventures. What do you think?

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RIAA infects future growth!

One of the most important achievements an artist can hope to achieve is receiving a Gold®, Platinum®, Multi-Platinum™ sales award! The RIAA is the hub for about 85% of legitimate record music in the USA. In more ways than one the RIAA affects me in my future businesses. Almost every artist seeking to make it big that comes to the door will want to at least have their record go Gold®. That's not even to mention the fact that the RIAA tracks things such as the growth of overall sales and other things like reduction in piracy.

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The Art of Auditory Seduction

The Art Of Auditory Seduction.

            Typically it is uncommon for us to ask questions about how it is we understand music or the human voice. Often times even though we ourselves can't sing, we can tell when singers are out of tune if they hit a sour note. Mechanisms built into the brain allow us to discern these differences. After visiting Ted.com and reviewing the best of the Web speeches, I noticed a short speech by Bobby McFerrin. In the beginning of the speech he talks about expectations. Afterwards he briefly encouraged the crowd to follow along. At that point he began to hum a tone and jump up and down. He then began to jump in different direction humming a different tone for the two areas he landed in. Each time the crowd anticipated the correct tone without him having to say so, it would prove to demonstrate his point on expectations. At the same time he's demonstrating what I feel should be known to all as the art of seduction!

            The art of seduction is a simple concept. Although science and music may have many explanations for this concept, the best way to explain this at this point is to use simple terms. It’s the emotion in the music. It's not just necessarily the tone of the singers voice in the vocal tracks and a song treated to perfection by the world's greatest audio professionals. It also means the way the music is put together by collision of the harmonics being pressed together, varying in amplitude at different specified times, tempo, and beat per minute. Pitch extraction is a word defined here at this link to some supporting information by Standford.edu which explains how the mind can estimate perfect pitch and naturally assume the next logical harmonic tone and a musical sequence on a whole scale. Dr. Joy also mentions this concept deep in an article written here at JRSM. If we use the same concept here, we can also use this same concept to understand a simple idea. Typically in a song harmonics and tones created by the writer are intended for this song alone. However the main parts known as the hook can also be more than just the chorus area of the song. These areas of the song can then be accented in motif fashion to allow for generative playback or live mix via audio mix engine.

            Next, if we can surprise this substantial feeling of emotion the best craftsmen create to generate an algorithm to invent a generative mix engine. This would be in perspective to an audio project. Then we can listen to music a brand new way. This new way will allow for more work, for media development, and hopefully more innovative ideas based on the exception society will eventually make because of the melting pot of the Internet. Internet sites like Pandora allow you to listen to who you want, when you want, for as long as you want. Apply that concepts to music and the way it's mixed and normally listened to. Understanding and controlling this thought itself is the art of seduction. Mastering this idea could become very lucrative to anyone looking to get rich in this area of the market. Being able to fool the audience offering the greatest musical turnaround and anticipation along with the best follow-through along with longevity will be the desired skill amongst the future producers of tomorrow!

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The Revenge of the Programmer!

After I had decided to attend last week’s event, I had made an attempt to enter the beat-battle taking place after the Black History Month Cotton Club experience.  I made a valiant effort to get in contact with the head of the Producers Guild only to find out that I have to wait until next month’s battle. Still in high hopes I had an opportunity to enjoy the show and see just what would lye in store for me once I enter the ring! The excitement of these battles has become almost, if not as popular as the modern day rap battle. Battles like Soundtrackbeatbattle.com show us just what I mean. Although some have named the beat-maker a programmer rather than a successor, these programmers have also set out to claim equal value in the Hip-Hop realm. It’s the revenge of the programmers!

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The Programmer, Huh?

Today the majority of the heavy wait audio professionals would tell you that a guy that makes beats is not a producer. Due to the fact that there is not enough audio professionals that make beats, this idea is widely accepted and rarely challenged through an intricate design of separation. This invisible barrier states that the correct term for a beat maker is not a producer, but a programmer. A programmer huh?

 Most  “Non-Beat makers” in the music industry among others have chosen to focus only on the reason why such a person is not considered a producer. A guess based on personal experience tells me that about 85% of the audio professionals I have heard from lean more towards the programmer concept. Even popular modern day producers like Khalil, which started their career making beats feel this way. That means 15% of the creative people left either have a mixed opinion or focus on the factual and physical conceptual relationship between the idea that a beat producer is in fact still to be recognized as a producer based of the nature of a beats intended lifecycle.  I fall somewhere within that 15%. I’m the guy from the computer age that wonders if the so called ” programmer” who is viewed as a wannabe step child, naturally going to over power and outlive the oppression of the anti-digital musicians.  The question now is, is being called a programmer in a computer world really something an audio professional should use to ostracize the reality of the inevitable?

 With the inevitable idea being that soon technology will have found a way to eliminate the separation between these related roles, I take into consideration that others are starting to consider the martial art of beat making a historical part in the timeline of music. Today at Full Sail University, in celebration of Black History Month, the Black Student Union and the Producers Guild are taking part in a celebration called the Cotton Club that will show case some of the greatest African American musical influences in American history. This event will also be focused on a modern day beat battle. Events such as these strongly support the idea that the programmer is indeed to receive recognition among some as an important piece of history.

With the new changes in the industry underway, it can now be said that a beat maker can not only possibly be viewed as a real producer but can consider being called a programmer a complement in todays audio industry. With these things in mind, my intent is to enter the modern day beat competition in hopes of receiving an opportunity to showcase my best programs. My following blog will discuss the outcome of the event. I would love to hear what you think! See you there!

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Mobile Sonic Clarity

One thing that I have found myself thinking about time and time again is the vast advancements in technology. Specifically, the advancements in audio technology, and Digital Audio Workstations. Universal Audio makes the UAD series audio interface that allows you to use emulated plug-ins that mimic famous high-end professional audio gear, used by the greats since the 1960s.

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