Stretching Digital Dollars

Using Marketing Techniques to

Stretch digital dollars

Often times we find ourselves as proprietors looking for the best way to market our product digitally as the world of technology changes. These changes allow us to advance in the social media world of marketing. Another advancement made available to the world of marketing is (SEO) search engine optimization. This valuable function allows businesses to maximize their brand awareness online through search engines such as Google, Bing, Yahoo, etc. There are different methods and tips to optimize search results that potential customers may find when searching the web for specific products.

SEO marketing techniques consist of a number of marketing strategies, searched words, and website popularity analytics. The combination of this research allows marketers to concoct the most efficient method of brand awareness through search engines.  At Businessinsdier.com we find that sites such as these provide SEO techniques and such to a wide demographic. This business magazine giant has been around since about 2007, providing tips to a decent portion of the entrepreneurial market. In addition there are other sites that provide direct support in the matter of SEO. Swishdigitalmarketingagency.com not only provides its users with support, but also consultation that will allow its local visitors here in Orlando, a direct link to options that can potentially optimize their business here at home.

           

In the diagram above from bpwebdesign.com, we see one of the many different models of marketing techniques using search engines. (PPC) pay-per-click is an online option available that allows companies using digital means to promote their product a way to only pay for search engine advertisements as potential customers visit them. Charts like these are used to show companies needing marketing the priority of events and maintenance needed to conduct a successful marketing campaign for a website or an online product. These styles of marketing have become a primary method for companies without loss to spend in the marketing department.  This method in particular is one that I would use in my marketing strategy regardless of whether or not I have the funds to market my products any other way.  This will serve not only as marketing strategy, but one that can be used as a last resort in the event business resource reach an all-time low. What do you think?